Audencia's Alumni Magazine

 The Association’s New Team

These last four years have called for total personal investment and I am proud of all we’ve achieved in joining forces with the School to help develop major undertakings, reflected by the Audencia Alumni Awards and Together, testifies Estelle Marie (GE 04), president from 2013 to 2017.

Estelle has been actively involved and at the helm of initiatives to overhaul service offerings but last June she decided it was time to hand over the baton.  We’d like to express our sincere appreciation to her for providing a voice to alumni within the school’s bodies and our thanks also goes to her wonderful team for their tremendous commitment.

Governance has been renewed with a new Supervisory Board, chaired by Cécile Kergrohen (GE 93), and a Bureau, headed by Eric Dodin (GE 88).  “We have been working in unison to offer graduates a highly engaging project which they can get directly involved in, with benefits for both themselves and other graduates. The value of graduates for graduates is itself strengthening the renown of the school!” maintains Eric.

The Network currently comprises over 24,000 graduates, 4,700 students and continues to rely on the contributions made by its 350 volunteers who energize the Audencia Alumni community day in day out.  We would like to give them our heartfelt thanks.

Overview on the Highlights of the Year 

In 2017, over 1,700 alumni took part in 218 events.  With 16 webinars, numerous afterworks, dinners or conferences in France and abroad, last year proved to be packed full of special key events:

• The Welcome Back #6 with Audencia Bachelor attracted over 200 participants (the 7th reunion has already been scheduled for 30 November 2018),
• The Audencia Alumni Awards which recognised 9 winners in 8 award categories,
• The creation of “Live my Life as a Manager”, an initiative by the Audencia Dirigeants de l’Ouest Club (where a manager in the West of France meets up with a student for the day),
• Class year reunions for IMM 2012, Audencia SciencesCom 87, 97 et 07, GE 87 et 07… not forgetting the 25th anniversary of MS MOS
• Graduation award ceremonies: 98 new graduates for Audencia SciencesCom, 158 for Audencia Bachelor, 704 for Audencia Grande Ecole, 138 for all of the specialized masters and 253 for international programs.

Brice Dufour (GE 11), lives in Dublin where he works as an accounts executive for Google. He is responsible for advising customers on how best to manage their digital communication strategy.  Brice has been supporting French businesses for the past six years, so you could say he has become quite an expert on the subject.

In 2014, he heard about the creation of the Specialized Master in Marketing Strategies in the Digital Age (SMED) which instantly appealed to him, so much so that he decided to get involved in its development. He started by facilitating the transition towards Google certifications for the first two class years.  Before long Brice wanted to take it to the next level. He firmly believes that, while the original aspect of specialized master’s degrees is to give pride of place to professors with experience in the business world, it is also necessary to give students the opportunity to have real world experience in firms.

For the SMED 2018 class, Brice is helping to set up a Learning Expedition in Dublin, the digital hub of Europe’s Silicon Valley.

Armed with his impressive networking skills, he has set about contacting Audencians one by one at Facebook, EY, Microsoft, Symantec, Stripe and Oracle in a bid to convince them to open their doors to students. This has proved to be a painstaking and time-consuming task, even for this ambassador of the Dublin Chapter with an address book bursting with contacts. However, both parties stand to gain from this experience:  it provides him with a successful and rewarding project which he can be proud of, but it is also a fulfilling experience for the alumni who get involved.

 My colleagues at Google have really taken to it. They are going to set up learning expeditions with their own schools, with the support of our HR teams who view this as a fantastic way of attracting new talent. Personally speaking, it’s a great way for me to review my own practices, see my job in a new light, and gain some perspective on my everyday life.

As well as Brice’s commitment to the project, this journey has also been made possible thanks to a grant allocated by the Quentin Project for Life Foundation set up in memory of Quentin Boulenger (GE 10). This endowment fund provides support and training for young people, particularly in the digital realm.

To find out more, discover the travel diary recounted by the students themselves.

“I get to meet a lot of people in my job but more often than not they are from the same world as myself.  Audencia Alumni allows me to diversify my network and meet other graduates living in the same town as me but who are involved in totally different things. I love the rich variety it brings and that’s the reason why I decided to become an ambassador.

"What I find most appealing is receiving feedback from people I’ve advised just a few months down the line. At times it might just be a simple message saying “Thanks, your advice came in really useful”!

"I put time and effort into keeping my contacts list up-to-date and I also organise an event every term. It really feels like this learning expedition has enabled alumni to build something special together. So what’s my next big challenge? That would be to foster good practices between volunteers on Together.” Brice concludes.

So get on board yourself!

Floriane Brisabois, “Minister for the feminine Condition” in a Man’s World

Citroën’s former communications director at the steering wheel of POA

Floriane is an expert in her field, namely communication, and this may seem surprising as her line of business is cars, renowned for being a male-dominated sector.  Yet, she has a tremendous screen presence on the YouTube POA channel “Petites Observations Automobiles” (motor show), a company of which she is currently the Development Director.  She tests out the latest vehicles, comments on the car manufacturers’ vision, and also takes part in the “Café Garage,” bringing her own insights during discussions on the communication strategies of top car companies.  So, what is all this success down to?  Excellence.  “I’ve worked really hard and that’s why I’m in a comfortable place right now,” she confides, before bringing up the 15 years she spent working with Citroën.

A career with a few gear changes

Today in her forties, Floriane Brisabois is now pursuing her own happiness more when it comes to her professional life.  This is perfectly justifiable as she has a brilliant career under her belt working alongside one of the top car makers. At the age of 30, wasn’t she already Citroën’s Director of Marketing responsible for their brand image across the world?  An impeccable achievement which is down to her take on communication: “Succeeding in this field requires a lot of hard work and an acute sense of organisation. It’s got nothing to do with champagne and sequins!”

In fact, for Floriane her career funnel is actually upside down!  After working for a prestigious company, she is now in pursuit of her own happiness.  And, as she has already proved her worth, she can now assume the original choices she makes.  With POA, she has struck a balance between her natural joie de vivre and her conscientious side.

Bends taken on the inside edge of the track

Floriane has always known how to anticipate bends in the road. Even during her time as a student in Nantes, she chose to train with “Audencia Business School” as the school provided the opportunity of overseas internships, rare at the time. She spent six months in Ohio and discovered the business world.

Following this, she signed a contract with Ford where she caught the automotive bug!

The other bend in the road came when she steered her way towards POA. This helped bring out her feminine side which she had more or less stifled while working for Citroën. There was no question of not showing yourself to be up to the job in this large firm, and, to be credible, Floriane made herself adopt a career path and an attitude that was… that of a man.

The time has at last come for her to take a smoother road…

By Clothilde Monat

I am not a feminist, far from it!  Yet I know that the likelihood of me one day becoming the CEO of one of the CAC40 companies remains extremely slim.  I couldn’t help remarking though that women who have emerged in a male-dominated world are often those who are the least feminist and most open to compromise.  Allow me to present Chantal Desbordes, who became the first woman admiral (without the ‘e’ to distinguish gender in French, as she loves to point out) in France.

An unexpected and unconventional career path

Chantal Desbordes originally set her sights on becoming a film director, and … signed up for three years in the Navy (in the media department if you were wondering about the link to the 7th art).  As it turned out, she would go on to spend her entire career there (in the Navy, not the cinema).
When she joined, the number of women stood at 0.28%, of which 0.17% were officers.  Today, partly thanks to her, the number of women in the Royal Navy has reached 14% and all the professions are accessible to women without restriction.
Chantal Desbordes explains, “It wasn’t easy making your mark in a male-dominated world, but in their eyes I didn’t pose a threat as I had chosen professions which, for men, were not desirable.”  However, this attitude was about to change when, in 1989, she was admitted to the Ecole Supérieure de Guerre Navale (French Naval Academy), a male stronghold, and on leaving the academy was appointed to a 'strategic' post of the Maritime Staff.
On 20 December 2001, Chantal Desbordes was appointed Admiral by the President of the Republic, making her the first woman to be awarded this post.

How did you manage to establish your credibility?

Chantal Desbordes is quite categorical: not by words, nor with displays of feminist activism (prevalent at the time).  “Rather than adopting a talking strategy, I preferred to make my actions speak for themselves, more discrete but more effective:  that proved to be a breakthrough, you make it through and it’s only after that you think to yourself:  ‘Yes, I finally did it’.”
She goes on to explain that it is important to understand, study the environment, seize the opportunity and use your skills to prove that you are competent.  It is a gradual process, so you have to be in it for the duration if you want to become credible.  “If you are competent, this will help in anticipating and preventing prejudice, very soon you will inspire confidence and command respect.” 

Chantal Desbordes epitomises a feminism of walking the walk and not just talking the talk, ambitious and intelligence, which has enabled her to reach the highest echelons.  At the very least, we could say:  isn’t she in the business of strategy?

Interview by:  Clara Stibbe (GE 16) 

Sources:

Une femme amiral, Chantal Desbordes
Interview with Chantal Desbordes
Chantal Desbordes : the first woman admiral in France 

In making the most of the end of year festivities, our Noël des Entrepreneurs campaign delivered on its promise of showcasing a selection of our entrepreneurs made in Audencia.

Around forty B2C entrepreneurs, graduates or start-ups incubated at the school, took pride of place on a dedicated website, backed up by an intensive publicity campaign. 

Organised for the third successive year, Noël des Entrepreneurs is a wonderful opportunity to shine a light on our home-grown talent while prompting a sense of pride from within the Audencia Alumni network.

The significant number of visitors to the site, open from November to the end of December, demonstrates that the dedicated promotional offers, which the Audencian entrepreneurs reserved for all graduates as well as their loved ones, have been very much appreciated.

It is important to note that this year saw a vast array of offerings:  from connected devices (Goji-Lowly) to fragrant books (Feel by smell) but also a great selection in the Wines & Spirits category (Wine on Demand, Fils de Pomme) or gourmet products (Tentation Fromage - Cheese Temptation), fashion, jewellery (Castorette Paris), beauty products, leisure, products for children, furniture and interiors,  and not forgetting coaching (TrainMe).

If you missed out on our Noël des Entrepreneurs 2017 then there’s still time to access the dedicated website to find out more about our 40 entrepreneurs. You can get to know each of them by reading through the special Alumni advent calendar, which is a special feature of this issue.

These inspirational portraits bear witness to each one of them having embarked on an amazingly rich,   and unique journey.  They equally serve to remind us of their active involvement in entrepreneurship during their time at Audencia, where daring is one of our core values.

Statistically speaking, 5.3% of students go on to set up their own business after completing their studies. This figure is constantly on the rise and is even set to triple over the next few years, stimulating higher education to come up with optimal solutions to accompany this phenomenon, for both students and graduates, happy to have the school as a trusted partner supporting them through their projects.

“Never stop daring!”

Entrepreneurship has a proven track record at Audencia, with dedicated courses and specialisations in business creation, innovation and the digital field accessible via the majority of programmes offered by the school.

Enterprise at Audencia, is also about becoming part of the Centrale   Audencia   Ensa incubator, established in 2003, which proposes highly specialised expertise to any student or graduate wishing to start their own business, in any sector of activity. This incubator allows young entrepreneurs to benefit from administrative and logistic support, and gives them access to facilities such as workspaces, meeting rooms and databases.

In addition to the support given by professors from the three schools, there also exists a network of external experts, a referral coach, training seminars and the opportunity of being put in contact with business creators.

“The incubator is bringing together young entrepreneurs”

Since its establishment, the Centrale   Audencia   Ensa incubator has accompanied over 100 projects and contributed to the creation of over 200 jobs.  There have been a number of notable successes including 10-Vins and VelCo (award winner at the CES in Las Vegas and the Concours Lépine) or Tentation Fromage who have just become the successful recipients of some impressive funding.  Each year, a selection committee, comprised of representatives from establishments, start-ups, graduates and experts, select around 15 new initiatives for the incubator to work on.

Currently, 24 projects are concerned including Bee Healthcare, Lowly, HoKaran as well as l’effête papillonne (a play on words with the butterfly effect and festivities) which is positioning itself as a facilitator of events online. 

We have decided to become part of the incubator to benefit from their support as we develop our business.  The incubator makes it possible for us to interact with other young entrepreneurs.  It’s incredibly enriching as we often encounter the same issues and successes. The team is attentive to our needs and is extremely on the ball when it comes to setting up training sessions which we attend as and when needed.  The incubator is an asset, giving us extra backing when it comes to persuading additional stakeholders to get on board with the project," explains Camille Piet (SciencesCom 12), co-founder of l’effête papillonne.

In 2018, Audencia is pursuing its dual strategy, namely the development of solutions for entrepreneurs and the hybridisation of skills, by taking part in the launch of NM Cube. This new incubator, created in partnership with Ouest MediaLab, Creative Factory and Polytech Nantes, is already supporting seven projects in the media sector.

As Audencia extends its outreach beyond France, so students are looking to work in international environments across the globe. To encourage and inspire students from all programmes and horizons, the school invites its alumni back as guest speakers at several key events throughout the year. “Paroles de Diplômés” and “International Day”, held in February, March and September, mobilise over 50 alumni from companies in France and beyond.

Eugenia (IMM 12), Digital & e-Commerce Manager with luxury brand Qeelin in China and alumni ambassador for Shanghai, joined fellow alumni from the UK, Ireland, Canada and India to share their experiences at International Day.

My Audencia degree changed the way I think and opened up opportunities for me, she says. That’s what I want to share with students.

Students from all programs attended workshops at these events which accumulated more than 2400 registrations. IMM student Annie managed four alumni workshops in a single afternoon, confirming that alumni did indeed answer her questions and help her see her game plan more clearly. “I was inspired,” she says.

A Student’s View on Words from Graduates

The great strength of Words from Graduates, available to all Audencia students, lies in students being able to take part in open discussions with benevolent alumni from varied and unique career paths who share their experience from a wide range of firms and business sectors.  It also provides you with the opportunity of opening up a world of professional contacts to strengthen your network, and all of this takes place in a friendly atmosphere.

Interacting with alumni from different class years, helps you gain clarity on potential career paths and job openings.  This event is a tremendous opportunity not to be missed!

Guillaume Quelquejay, student, Audencia Grande Ecole.

In an ever-changing global economic climate, businesses feel the need to understand, get a better grasp of, and learn to anticipate new practices.  Expert research and teaching conducted by research chairs provides them with this knowledge.

The purpose of a chair

At Audencia, the chair is set up at the intersection of an expressed market need and the academic expertise of the faculty.  It is supported by the Audencia Foundation within the framework of corporate sponsorship, with the aim of developing expert teaching and research on defined topics with one or more corporate sponsors.

In response to rapidly changing socio-economic market conditions, businesses are looking to scientific insights related to these changes, in order to identify their scope, get a better grasp of the issues involved, and find points of leverage to develop operational business solutions. The lecturer-researchers at Audencia are, in their own view, constantly connected to the business world which provides them with material they can draw on as they develop new knowledge and insights.

This synergy of interests forms the ideal foundation for a chair, a win-win partnership, bringing together businesses and a cross-disciplinary team made up of researchers, PhD students, and experts.

Applying work carried out by the chair to real-life solutions

However, the model of the chair in its very nature remains ambiguous as the objectives of the faculty members and the firms would seem to differ. Researchers are assessed and judged on the articles they publish in academic journals, that is to say on their output of knowledge. As for businesses, they often expect to be given practical handbooks offering turnkey solutions to their issues.

Yet, the success of a chair lies predominantly in the involvement and the proximity of the firm. The latter allows the researchers to form a clearer understanding of their expectations, give a breakdown of the empirical method which sheds light on their initial requirements, and provide interim results at each key stage.

Inspiring Business

The research chair produces a wide variety of deliverables which contribute indirectly to meeting market needs: White Papers, workshops, conferences, MOOCs, journals, barometers, case studies as a pedagogical tool, etc.

Whether the business wants to commit itself to a specific market-related topic, enhance its image among Audencia’s stakeholders, be the first to take advantage of breakthroughs in research, or have direct interaction with students involved with these topics, the chair is here to deliver.  

The Foundation’s role

Whether the initiative comes from the business or the professor, the team at the Foundation systematically ensures that the project submitted is in the public interest.  This is a prerequisite of the fiscal regime related to the sponsorship scheme, and enables the business to benefit from 60% tax-breaks in their funding, which is limited to 0.5% of its turnover.

Class Gift: fund dedicated to student projects doubled

The Class Gift 2017, driven by the collective engagement of faculty members at Audencia Business School, students from the Class of 2017 (represented by their ambassador Julien Denis) and their patron EY is now complete, following the graduation ceremony, raising a total of 4770 euros.  This fund, dedicated to student projects, has doubled in respect to 2016.  Next spring, this amount will be assigned to one or several student projects. As was the case last year, the release of funding will take place in two stages.  The students will “pitch” their project in front of a committee, who will decide on a short- list of finalists, then the donators will carry out an online vote to choose the winning project.

Class Gift 2017

“My contribution to Audencia”

Last July, members of the Audencia Foundation received a message from a dedicated and determined student.  It was entitled, “My contribution to Audencia” and expressed, in a very natural way, this recent graduate’s desire to get involved. Florent Fauchère (GE 17), looks back on what motivated him to write:   “My idea is to invest my energy into furthering an issue I hold dear, that of social diversity within our establishment.  With this in mind, I am offering to give my time to promote the visibility of funding projects within Audencia’s network.”  So it came to be that the Foundation entrusted Florent to launch its fundraising appeal. Message heard loud and clear!  In total, over 2017, graduates and friends of Audencia Business School donated almost 40,000 euros to finance the promotion of social and cultural openness.

Example of the Family Entrepreneurship & Society Chair

Family- run businesses make up the most common form of business in France.  Ensuring their durability through continuous growth and positive management- transfer is therefore paramount if they are to remain socially and economically competitive.

For Miruna Radu-Lefèbvre, head of the Family Entrepreneurship & Society Chair, “if the values upon which family businesses have been founded are not passed on from generation to generation, then the business is certain to go under !”  Yet, handing over the baton within the same family is not so commonplace: 20- 30% to the first generation, less than 16% to the second.

This challenge of positive management- transfer is essential for family- owned businesses.  It is at the heart of our work at the Family Entrepreneurship & Society Chair, currently carrying out pioneering research on the subject.  Pierre Gattaz, President of MEDEF and Chairman of the second generation of Radiall, hit the nail on the head when he described the chair as “the missing link” in the French landscape of family- run businesses.

As well as intergenerational succession, the work carried out by the chair also offers a new approach on the position of women in family businesses, in addition to how to identify and attract new talent from outside the family circle.

The distinctive approach of the chair’s work, such as its direct relevance and relevance to businesses in the area, is being championed by many economic decision- makers and also by a group of loyal and dedicated sponsors.  CIC Ouest, EY, Fleury Michon, Dubreuil, Europcar, MEDEF Vendée and the Vendée department in France have joined forces to support the chair of the Audencia Foundation.

 “EY works across France supporting medium-sized firms, which for the most part remain family- run businesses. So it naturally followed that EY decided to extend its support to the chair which has set its sights on becoming France’s benchmark of academic excellence in the research and teaching of family entrepreneurship,” attests François Macé, business partner at EY and alumni (GE 79). He goes on to explain:

As a graduate, it seemed only natural to contribute towards strengthening close ties between my company, EY and Audencia, so as to champion the use of best practices but also to strengthen intergenerational succession in its broadest sense.

Did you know?

In 2016, Audencia became the French referral of the STEP network (Successful Transgenerational Entrepreneurship Practice).

Discover more about the Family Entrepreneurship & Society Chair.

Some of our Audencians have changed their posts over the past few months:

• Benjamin Binot (GE 02) has been appointed Vice- President and CEO at Procter & Gamble, France & Benelux regions
• Guillaume Bonezia (GE 14) has been appointed Senior Consultant - Digital Customer Experience at CAPGEMINI
• David Capdaspe-Lagangue (GE 97) has been appointed Financial Director France at SCALIAN
• Edouard De La Jonquiere (GE 07) has been appointed CMO at Brand and Celebrities
• Maelys De Lummen (GE 04) has been appointed Secretary- General at Barnes
• Quentin Denis (GE 15) has been appointed VFX Department Manager at MPC Canada
• Matthieu Grandjean (IMM 07) has been appointed Territory Channel Manager at Microsoft
• Stéphane Lesage (EXEC MBA 13) has been appointed Director of BU Charging Solutions France at Webasto Thermo & Comfort France SAS
• Evelyne Llauro-Barres (GE 91) has been appointed Deputy Director HR at MAIF
• Juliette Mutel (SCOM 02) has been appointed Deputy CEO at Babel
• Nicolas Petit (MOS 05) has been appointed Manager for Continental Development at The International Table Tennis Federation
• Nicolas Retailleau (GE 03) has been appointed Financial Control Director at Galeries Lafayette
• Aurélien Rondreux (EAC 04) has been appointed Sales Director France at CAMUS
• Julien Spiegel (GE 12) has been appointed Senior Brand Manager Jack Daniel's UK at Brown-Forman

We would like to express our congratulations to every one of you on these distinguished appointments!

If you would like to tell us about your recent appointment, please contact us at  audenciaalumni@audencia.com

Being a student at Audencia is about learning, stretching your limits, self-development, but not just that. It is also about making friends, crossing cultures and having fun. Whatever the occasion, events for students should be giving participants something to take home that also makes them want to come back.

The annual Intercultural Festival (ICF) is such an event. ICF is organised by students for students with the support of Audencia Alumni and the international program managers to the school’s cultural diversity. The sense of pride and belonging around ICF is strong. Careers consultant and alumna Shyla du Cosquer remembers, “During my studies at Audencia, I really felt that we needed a cross-cultural event to bring people together from all programs and all horizons. I am so pleased to see IMM students taking up the challenge and organizing a fantastic event for everyone.”  In her speech as newly elected IMM 2018 class ambassador at the international program graduation ceremony, Kateryna from the Ukraine, looked back at the last edition of ICF : “I am so proud,” she said, “of the legacy our IMM class is leaving behind. We have created a tradition that brings people together at Audencia.” This was also echoed by Prathiba (IMM 2019) who led the student team responsible for organizing ICF 2017. With nearly 350 participants in 2017, Prathiba saw the highlight as the salsa dancing.

Salsa

“Seeing students from so many different nationalities all dancing together felt really good – a great achievement.” Prathiba hopes to come to ICF 2018, just before she graduates. “For the 2018 edition, I would love to see more acts and more involvement from French students,” she says.

Another event celebrating cultural diversity was the first IMM class reunion. The class of 2012 had 40 students from 18 different nationalities currently living all across the world. Amazingly, half of the class made it to Paris for a reunion weekend in September 2017 organized at distance by Robert in Wales and Barbara in Brazil. They got in touch with the whole class to pitch the reunion idea and asked a French classmate to help with finding and booking a restaurant in Paris. “Everything was easier than we’d anticipated,” says Robert. “It’s something to do more regularly,” adds Barbara. “The excitement before the reunion really grew. We made some amazing friendships during our time in Nantes and the class reunion strengthened them,” she says.

Are you facing a challenge in your job and are now finding yourself in need of a little extra support to gain some clarity ?

Audencia Careers and Audencia Alumni have joined forces to provide individual career coaching which has been specially designed to meet the needs of graduates.   By using dedicated tools with tried and tested methodology, this coaching provides tailored support to managers undergoing a period of transition.

 I decided to opt for individual coaching sessions with Audencia as I wanted to discuss my professional concerns in an anonymous and caring setting, and it was important for me to set myself clear objectives right from the start. (GE 14)

Coaching is a service we render but not much gets said about it. Know-how is great, but know-how-to-be is vital these days. (GE 01)

Following an initial needs analysis discussion, the number of sessions is defined by the certified coach.  It is possible to attend these monthly two-hour sessions on the campus of Audencia Nantes/Paris or via Skype and the sessions usually take place over a period of four to eight months.

The fee for an individual session with a certified coach is €400 (VAT included). For those with Gold membership, Audencia covers 58% of the fee, so the session comes in at €170.

For Agnès Marchand,  Audencia Careers manager and professional coach:   “This offer enables you to bring your talents to the fore while remaining true to yourself, so that you can continue your journey of development in a kind, professional, and confident manner.”

For more information:  amarchand@audencia.com

Close to Me was brought out just 11 months after the launch of Together. This feature had been eagerly awaited by the whole community and it enables you to geo-locate all graduates, students, and faculty members in France and across the globe.

Whether prospecting, seeking employment, developing your business on an international scale, setting up subsidiaries, or identifying skill sets in those around you, all of this is made possible with Close to Me.

Close to me pinpoints Audencians by using their most recently reported business address from Audencia’s database. It is then up to individuals to update their location on the map. It makes looking for a job in Berlin, a business associate in New York, or information on the Asian market a whole lot easier!

Some of our alumni and students have been testing out this new tool and here’s what they have to say about it: 

Video

Close to Me makes it easier to meet and interact with people who, on the face of things, only have the school they attended in common.  This feature is a great tool if you want to grow your business as part of our trustworthy community of Audencians.