10 June 1998. Sixty years on and metropolitan France is rediscovering the sensations of a World Cup on home turf. The Blues’ football results are going to rhythm how the French live through the next five weeks – bubbling with excitement, trembling and triumphant.
These emotions, greatly intensified by popular jubilation, remain an indelible memory. Stéphane Dugast (SciencesCom 98), author and director, looks back on that very summer: “I was lucky enough to experience the World Cup first-hand, thanks to missions assigned to Audencia SciencesCom students by two micro agencies. We had to organise a dinner for volunteers from the French Organising Committee and then accompany the cameramen onto the Beaujoire playing field.” Swept away by the event, he is brimming with enthusiasm: “At the heart of the event, on a pitch that had filled me with excitement when I was younger, I got to see several matches. You couldn’t fail to be impressed by the technical and athletic prowess of the players, especially the Brazilians, who would go on to be the unhappy finalists.”
Together with this intense World Cup, the graduates experienced a special summer recognising their achievements. Twenty years down the line, and for Julien Crespel (GE 98), what springs to mind is the atmosphere that it generated: “The end of our studies was set to the backdrop of a wonderful international ambience with the arrival of 12 teams competing against each other at the Beaujoire, with masses of supporters making a lot of noise on the café terraces. We watched several games on the giant screen at the artificial beach, set up in Saint André square. I especially remember the Brazilians leaving their hotel on their way to the Morocco match. The game ended in a 3-0 win for the reigning champions.”
The summer of ’98 will forever be a high point for the French, with its happy ending, that memorable day on 12 July. Everyone still remembers where they were that evening. “In Nantes, the Place de Petite Hollande was bustling with people. Eyes glued to the giant screen, everyone sporting the French colours, watching the Blues game with bated breath.” shares Nicolas Hesse (SciencesCom 98). “It was a moment of sheer joy and a time of sharing with other supporters, friends or mere strangers. A moment where time stood still where the only thing that counts is this emotionally-charged present moment. An historic time which is today engraved in our collective memory and a time we all hope to relive again.”
These precise memories are testament to the significance of the event. It goes much further than the sporting aspect, the Blues have given us a popular legacy and a promise, that we will one day soon experience these emotions again. This would indeed happen, as two years later, France experienced another epic victory. Today, we are all dreaming that this 2018 World Cup will once again be a source of enthusiasm and pride.
Read the full story of Stéphane Dugast on his blog.
Tell me more about the latest publications by Stéphane Dugast
Mathieu Bonnamy, on behalf of the Audencia Bachelor team
Designed to host the greatest international events – the Olympics, the FIFA World Cup – national stadiums are facing increased competition from purpose-built infrastructures built for – and sometimes by – a resident club. These facilities are still primarily under city ownership, and their municipalities have a real tendency to invest in the latest cutting edge equipment which is more spacious, connected and above all multi-purpose.
Such is the case for the Pierre Mauroy Stadium in Lille, taking less than four years to build thanks to a public-private partnership between the metropolitan areas of Lille and Eiffage, which is the main grounds for the LOSC team. Yet, it was designed to be able to transform into an arena in the space of just 24 hours, so that it can host other events. In November 2014, Pierre Mauroy successively saw two football matches, the France-Switzerland final of the Davis Cup and the Paris-Lille Supercross. Discover the story behind this incredible transformation by watching this video.
So it would seem that size really does matter when it comes to modern stadiums but hold that thought! It is also a question of overall profitability, with the provision of high-quality hospitality spaces and reception facilities which far supersede those provided several years ago. The ticketing system is also a major stake for organisers of sporting events: of course spectators come along to cheer on their favourite team but also expect added extras near to, or from the comfort of, their seats. So why not provide connected customer services?
Another obvious factor concerns the need to optimise the use of premises: when a club is only playing home games every other week, how can these facilities be put to good use for the remainder of the time? Concerts of course (where else could they put on a Céline Dion concert other than at the new Matmut Atlantique Stadium in Bordeaux?) but also seminars, catering events and much more besides. In Lyon, the Groupama Stadium – entirely owned by the Olympique Lyonnais, whose success is largely down to Patrick Iliou (GE 93) [Browse through Challenges from 9/01/16] also features a museum, fan zones, seminar facilities and a brasserie… of the Bocuse brand!
To crown their success and consolidate the funding of these new infrastructures, it has now become a rarity not to see facilities named after corporate sponsors. With the exception of – now regarded as old – the Stade de France and the Pierre Mauroy enclosure, the new stadiums have been named Orange Velodrome, Allianz Riviera, Matmut Atlantique or Groupama Stadium etc.
Nantes is soon to have a new piece of kit to supersede their emblematic Beaujoire Stadium. The YelloPark project, a 100% private initiative, bringing together two 50:50 shareholders FC Nantes and the Réalitiés Group, will be far more than just a football stadium (delivered in 2020). The Metropolitan Council of Nantes has chosen to give its blessing to the project, as it meets the requirements for their bold urban planning policy, with the development of multiple facilities and housing provision which is set to dramatically transform the district.
Tell me more: The top 10 features of French sporting facilities
Florence Alix-Gravellier, on behalf of the Audencia Alumni team
Seven whole weeks apart from your family and friends, with the French colours ‘red, white and blue’ playing on a loop in your head 24/7! What with all the training sessions, press conferences, split-level apartments and travelling, it’s a gruelling schedule but oh so thrilling!
Clément Chauveau (SciencesCom 08), Special Correspondent for beIN since the channel first started, has covered great sporting events such as the 2012 Olympic Games, the 2014 football World Cup and the EURO 2016. He has kindly agreed to share his views on the 2018 World Cup.
How do television channels go about getting TV rights?
CC: Broadcasting rights are acquired through a bidding system, with each channel putting forward to FIFA the amount it wishes to bid in order to broadcast the competition. There is absolute secrecy surrounding these bids and at beIN, as is the case elsewhere, employees discover who has clinched the deal through the press.
What special measures have been brought in by the channel to help cover the event?
CC: It’s been action stations, the whole channel has been geared towards the World Cup. We’re making sure we don’t miss out on anything – all news is good for the picking! Special correspondents are keeping up with coverage of all the main nations. As for special arrangements for covering the Blues, a plan of action is brought in three weeks prior to the start of the competition and concludes more than a month after the final. Our prime goal is to get close coverage of the French team and so this year, as was the case in 2014, four beIN journalists are reporting alongside the Blues.
In Brazil, we split into two teams when the Blues flew off to a new venue: two special correspondents left with the Blues to film their arrival, and the other two caught up with them later, which meant they could report on the team’s departure from base camp.
The media clearly goes a little crazy during the World Cup or Euro. In 2016, while we were gearing up for the Euro in Austria with the Blues, I took the risk of getting involved in a car chase, in pursuit of a player in an unmarked car, just to arrive before him on the tarmac at the airport so that I could film him heading back to France. Looking back, it was a hair-brained idea!
How do journalists get along with the football teams?
CC: Relations are very limited, certain players have an axe to grind with the media and can go through the whole of the World Cup without ever answering a single one of the journalists' questions. It’s mostly at press conferences that the players can communicate with the media, as well as on their way past the mixed zone at the end of the match.
Long standing Blues fans tell us that during the 70s and 80s, they could go into where the players were staying and chat with them over coffee. There’s no way this could happen today. At present, the media arrives in force and is quite possibly too intrusive.
Can you let us in on any insider information behind the scenes at the World Cup?
CC: Well, for instance, sometimes journalists ring the doorbells of local residents living on a plot with a good vantage point of the training ground, which enables them to observe the coach putting in place his game strategy. This way, they can be the first to know who’s on the team for the next match. It’s not unheard of to spot a special correspondent perched up a tree either, sporting a pair of binoculars…
Mélanie Bosc, on behalf of the Audencia SciencesCom team
As this issue of our magazine is especially dedicated to football, let’s turn our attention for a moment to Florence Hardouin of France who has made 3rd position on the inaugural list of the Top 100 most powerful women in the sporting world, as featured in the American business magazine Forbes.
Here is a woman who started out painfully shy, with hang-ups over her lofty stature: in a Sunday radio news item for Europe1 she opened up about actually choosing to take up fencing because it was impossible to see her beneath the attire and mask! The beginner even deemed herself useless, which quite frankly bore no indication as to how the next part of her career would pan out: seven years on the French team (1989-1996) before going on to hold the title of world vice-champion with the French team in 1991.
Alongside her sporting career, she also worked for the Ministry of Youth and Sports from 1991, then as a marketing manager for various French companies. In 2008 she found herself at the head of marketing and sales for the FFF (the French Football Federation) before going on to become general secretary in 2013 and moreover, in 2016, a member of the governing board at UEFA (the Union of European Football Associations).
So how did this former fencer get into the footballing world? Even if Florence refrains from talking football, she is fully aware of the codes of conduct in sport, the sacrifices required and the spirit driving high performance athletes: “She may not be an encyclopaedia when it comes to football, but she does a good job in pretending not to understand”, teases Pierre Samsonoff, director of France’s amateur football league (LFA).
What niche can a woman carve out for herself in a world that is notorious for being so virile and macho? Talking to Pressreader, Jean Lapeyre explains:
She handles matters rather like a guy. When the going gets tough, she gets going. She isn’t there to please or charm, but rather to carry her ideas through to fruition.
She abhors any mention of feminism. She got to where she is today by believing herself to be the best person for the job, that’s all. Reticent about quota regimes, she deems “nothing worse than not being in a legitimate post”, however she would be prepared to use these same quotas if they could bring about a shift in mentalities: ever the pragmatist…
So how can we sum up this inspirational woman? By quoting Valérie Barlois-Leroux, Olympic team fencing champion and lifelong friend of Florence Hardouin, speaking on a Sunday radio news show for Europe1: “She was both talented and headstrong. She is intent on winning and a hard worker. These traits also shine through in her professional career”. A musketeer, who would have even challenged the Cardinal and his academy.
Clara Stibbe (GE 16), Consultant in corporate finance, management
9 June 2017. For us preparatory school students, stress levels are mounting as we eagerly await the initial results of the competitive Grandes Ecoles entrance exams, taken a month and a half ago now. It is 2 o’clock, and Audencia’s results are in… we’ve made it through to the next round. We are invited to attend a day at the school, scheduled over the next 4 weeks, in the town which will welcome us from September onwards and in a school that stands to offer us far more than we could have ever hoped for.
9 June 2018. Now that the end of term exams are finally over, more than 150 admissions reps, handpicked by the Student Union, are poised to greet the eligible applicants. Everyone is intent on upholding tradition by honouring the legendary warm welcome of admits to Nantes.
After many months of lengthy preparation, deciding which themes and activities to go with, the team has one clear objective: to be on track to welcome the eligible applicants in the best way possible by arranging a stay in Nantes for them which will be engraved in their memory. Adventure was the theme chosen to welcome last year’s admits, and this year the Student Union has selected a Star Wars theme under the slogan “May the West be with you”.
Here’s a taster of what’s in store: lightsabers, virtual reality, escape games, breakfast, a meal with the admissions reps and much more besides. Every effort has been made to ensure that the future ex-preparatory school students feel at ease when taking their oral language exams and during their personal interview.
On the cusp of what promises to be a marvellous adventure, the admissions team is all set to make sure these eligible applicants are given a day to remember as they enjoy the Nantes experience with its legendary ambience.
For a long time now, the strength of our school has been based on the quality of our Audencia alumni network. As graduates from Audencia, it’s up to us to play an increasingly pivotal role during this period of competitive entrance exams.
From 31 May to 10 July, hundreds of young eligible applicants will be coming through the doors of our school, with the hope of enrolling on the Grand Ecole programme. They will be buzzing with questions and intent on finding out if Audencia Business School really is the right school for them.
As well we know, selecting a school is about choosing a whole package with key criteria including the school ethos, curriculum, lessons, the academic and professional staff, classmates… and of course a network of graduates.
In an ecosystem of fiercely competitive business schools, as an Alumni member we should help promote the Audencia brand by playing a meaningful role among students. From the moment the orals begin, we will have the opportunity of playing our part, as only we can, among these future Audencians.
As well as representing an array of businesses (and potential internship supervisors or employers), we will regularly be part of the team on hand guiding them on their career plans and accompanying them at key moments of their student and professional lives.
Let’s never forget that we constitute the living memory of Audencia: we embody the culture of the school. So, who is better placed to answer questions from the admits regarding Audencia’s possible courses? Who better to help them get a feel for the ambience at the school? Who could tell them about international and/or company work experience? Who could enhance their graduate career paths as well as their personal and professional achievements at the end of their years of study?
Therefore, our commitment to the school during this critical entrance exam period is paramount. Whether as a jury member during the orals or just as a graduate, our shared efforts will contribute to the success and development of our school.
Audencia Alumni is gearing up to launch – in July for international graduates and September for alumni living in France – two campaigns providing database upgrades.
These operations, jointly requested by the school and graduate student representatives, aim not only to bring the contact details and occupational status of Alumni up-to-date but also to step up the creation of accounts on Together, the collaborative website for Audencia graduates. Indeed, Together enables all graduates to become autonomous when updating their personal data and managing their user preferences.
What’s the purpose of the update campaign?
Maintaining the database up-to-date plays a crucial part in developing the Alumni network and supporting services to graduates, on a number of levels:
Finally, updating campaigns will enable Audencia Alumni to bring its practices in line with current legislation, by allowing each graduate to update their individual preferences in terms of personal data use.
In real terms, how will all this be implemented?
The first campaign, managed by an internal taskforce, will only concern graduates living outside France. Over the next few days, the graduates directly affected will receive an initial email inviting them to update their contact details and set up an account on Together, if they haven’t already done so. After a follow-up reminder, the students who have been especially rallied around for the occasion will contact them via LinkedIn to reach remote graduates who are a long way from the school and the network.
In September, a second campaign will be aimed at graduates living in France who have a professional status. This operation will be managed by Nomination, long-standing partner to Audencia and Audencia Alumni. Nomination has a proven track-record in similar campaigns and works alongside the best French schools and universities.
Our Audencia Alumni team are on hand at all times to answer any of your questions on these update campaigns and/or queries related to the use of your personal data: firstname.lastname@example.org
Florence Alix-Gravellier, on behalf of the Audencia Alumni team
Many of you are sure to have crossed paths with Claudine Lefeuvre who recently retired at the end of June.
Claudine arrived here at the age of 16, on 21 February 1974, initially for a short-term replacement working in the printing department, where she would in fact go on to spend a total of 7 years. Following this, Claudine worked on reception for a further 20 years before joining the one-stop reception desk in 2007.
With a career spanning 44 years treading the corridors of Audencia, she leaves with unforgettable memories of her time spent with us!
“The good old days”
Claudine uses this term to refer to the 80s and 90s. The smaller sizes of class years enabled her to build close relations with both the students and their parents.
At this time she became fully involved in student life: “We had some great soirées with lots of laughter and strong ties! A post-match bash with the rugby players at the "crêperie jaune", a holiday in Switzerland with the Class of 84, a week’s coach trip to Spain with the Class of 88, José Gonzalez, Pierre Chiron and Jacques Savary! Not forgetting the GTI driving experience on snow-covered terrain in Corcoué-sur-Logne during a BDS campaign” she recollects.
Indeed, she bursts out laughing as she recalls the evening spent at the Castel with the All Blacks, surrounded by students from 1986, after a France vs New Zealand match at the Beaujoire stadium. Jacques Fouroux’s Blues beat the Blacks at the end of a hard-fought epic battle. These go to make up special, emotionally charged memories that she will never forget!
“My second home”
Claudine has known 7 of Audencia’s deans from Bernard Fournery to Christophe Germain. In addition, she has witnessed changes to the premises which have accompanied curricular innovation and the increasing number of student intakes.
Audencia really has become her second home as she likes to point out. In the 80s, she officiated from a glass office at the centre of the foyer, in a space known as the Aquarium. As the students liked to play pranks, as did she, one morning they had written in red letters: “Please do not feed peanuts to the goldfish”. This is just one of many anecdotes! Very often, Claudine took part in the campaigns of the different associations set up in the foyer. But keep this to yourself… we wouldn’t want to spill the beans on everything that happened!
“Simply making the most of life”
This jolly, sunny-natured character is moving on to pastures new but she won’t be cutting herself off from Audencia altogether. Claudine will regularly be invigilating exams. There is no way she could break all emotional ties with a school that has given her so much. She would also like to get back into sport and do some voluntary work: “Why not help an elderly person or look after children after school?”
So what is she most looking forward to now that she’s retired? “Not having to set the alarm clock!”
@Claudine: From all of the former students, our warmest wishes for a wonderful retirement and many fabulous adventures to come!
Please send your messages to: email@example.com
Laëtitia Caliez, on behalf of the Audencia Alumni team
The “RevolutionS” conference “Inventing tomorrow” took place a few days ago in Paris during the recent heatwave.
Jean-Louis Etienne – machine operator, doctor, explorer, and the first man to reach the North Pole overland solo – honoured us with his presence and won over a packed audience with an inspiring speech about his extraordinary life story.
Three talented Audencia alumni also inspired the 200 guests with their astonishing careers, each one different, but all commanding admiration. Hélène de Vestèle (GE 15) talked about “zero waste” and taking ecological action and Sylvie Davila (Exec MBA 10) about using artificial intelligence to revolutionise breast cancer screening and putting patients back at the heart of the process. For Gilles Vanderpooten (GE 09), his revolution is the media. He heads ‘Reporters d'Espoirs’, an NGO that promotes “information that makes people want to act” and helps the media to move towards “solution journalism”.
Action and commitment will remain the watchwords of this inspiring conference!
The atmosphere became more festive on the rooftop of the Salons Hoche where the Audencia Alumni cocktail and summer party was held after the conference.
Amandine Luce, on behalf of the Audencia Alumni team
On Wednesday 20 June, the 3rd edition of the ‘Start-up en Scène’ Awards Ceremony was held at the Silencio in Paris. A cultural event honouring entrepreneurship, organised by the Culture & Management (C&M) Club, in partnership with Audencia. Interested onlookers, startupper applicants and winners, as well as members of the selection panel, gathered together for a networking gala marked by innovation and high spirits!
Audencia was very well represented. Spline, the visual engineering start-up which was co-founded by Claire-Alix Gomez (GE14), won in the Cinema / Audiovisual category. For the Schools’ Award, the nominees were Atypic' Photo by Natacha Gan (GE 14), Sonic Solveig editions by Ramzi Saidani (GE 98) and Accordissimo by Valérie Gombart (GE 97).
The ties between Audencia and C&M go back some 5 years. Back then I was looking to find my first job but unable to join this closed club as Audencia had not been one of its founding members (HEC, ESSEC, ESCP-EAP, Sciences-Po Paris, EM Lyon and Insead). An absurd situation indeed – in light of Audencia’s high academic quality in terms of culture – which motivated me, with the support of a great many graduates, to set up and structure an enduring Audencia club devoted to culture and media-related professions.
In 2015, the idea of integrating C&M came to fruition. In order to get the whole school on board, with my new teamsters Hélène Wang (GE 14) and Vincent Douaire (GE 14), we rallied support from Laurent Noël and Martha Abad with their majors in culture to join us in our project with its guiding theme. Over a period of six months, Constance Castaing, Lauriane Labourel (GE 17), Erwan De Kermabon and Catherine Galtier (GE 17) tracked down illustrious culture grads so as to produce a video in support of our application package.
This file presented Audencia’s cultural projects and demonstrated the extent to which culture lies at the heart of the school’s fundamental values.
Audencia constitutes one of the leading culture and management majors in France, with links to the Ecole du Louvre, the MédiaCampus in the Creative Quarter on the Ile de Nantes, a Master in Cultural Management in partnership with Glasgow, graduates working in the finest establishments (the Musée National Eugène Delacroix, the Pompidou Centre, the Opéra de Lille, the Opéra de Lyon, the Festival du Cirque, the Saint-Germain des Prés Jazz Festival and Paris City Hall, etc…) as well as movie producers, comic strip artists and many more besides. In short, a showcase crammed to the hilt with the best things happening on the culture and management scene!
In July 2016, Audencia, with the help of Christophe Germain in person, became the very first school to become a member of the C&M Club, an association that takes an active interest in the many strategic stakes affecting a range of culture-related business areas. An example which may inspire others to follow suit as EDHEC has just submitted their membership application.
In the meantime, we look forward to seeing you at the end of September for our opening conference, season 2018-2019, on the theme of employment.
Pierre Reinisch (GE 13)
While sailors from Audencia race for the finishing line in New York harbour, alumni in Madrid meet at the ‘Résidence’ in the presence of the French Ambassador! Whether it’s in New York for sailing, Montreal for the annual pétanque tournament or Madrid for a cocktail with the French ambassador, alumni from around the world have created groups to network with alumni from other leading French schools.
On Sunday 10 June, the New York AAGEF (French Grandes Écoles Alumni Association) organised its first regatta in New York harbour and Audencia’s Hervé-Pierre Beauchesne (GE 99) was the impetus behind the initiative. Before and after Audencia “I’ve always loved racing”, he says, “and it was natural to lead this project bringing the French of New York together around this sport.”
More than 10 boats and 140 participating alumni and supporters from 20 French schools took part in the regatta and after party prize giving. With the success of this first edition, HP assures us that the event will be perpetuated.
A day later in Madrid, more than a hundred alumni from RAGEFE (Rassemblement des Alumni des Grandes Écoles Françaises en Espagne) made up of 13 Grandes Ecoles to date, attended a reception held at the ‘Résidence’. Audencia became a member of RAGEFE in 2015 joining schools such as HEC, ESSEC, ESCP or EM Lyon. RAGEFE's main activity focuses on networking meetings but organises other initiatives such as the "Alumni Innovation Award", and wishes to organise topical conferences, etc.
The reception at the ‘Résidence’ is the highlight of the year and is not to be missed, for its surroundings, networking and good company,” says François Blin (GE 87) alumni ambassador in Madrid. "It is an ideal opportunity for alumni to reconnect and keep up to date with news of the French community in Madrid."
Katie François, on behalf of the Audencia Alumni team
With her longstanding commitment, firstly to Reseaudencia (the Audencia network) and then Audencia Alumni, Cécile Kergrohen (GE 93) has been President of the Audencia Alumni Supervisory Board since June 2017.
A few days after the General Assembly, held simultaneously on 28 June in Paris and Nantes, Cécile gave a review of the previous year and outlined the joint project for the development of the Audencia Alumni network which is spearheaded by a team of committed volunteers.
Cécile, could you just take us through the two main measures undertaken in 2017 – 2018 spearheaded by the Audencia Alumni Association?
We should emphasize that Audencia Alumni is steered jointly by both the school (via the Audencia Alumni department) as well as graduates (represented by the association). This innovative model has now been adopted by a great many alumni networks. It serves to mobilise considerable operational and qualified resources while building on the ideas, initiatives and professional skills of graduates.
The key issue facing Audencia Alumni, as with all other alumni networks, is how to mobilise the community: how can we arouse graduate interest to get involved, become members and take part in the activities provided? Also, how can we generate new ideas, foster exchange, mutual support and sharing among alumni?
To gain greater clarity of graduate expectations on these issues, at the end of the year we conducted a major marketing study and an audit into our organisation. The findings proved both rich and dense and so are hard to sum up. Nevertheless, two main lessons can be drawn from this research:
- The overall level of satisfaction is not very high ; however it would be straightforward and rapid to put some levers for improvement in place: more inspiring, practical and richer content, more variety in the scheduling of events, and better targeting of communication.
- There is a need to move the scope of the association forward. Closer ties with the school in 2012 has moved the goalposts: the idea now is to focus the scope of the association to strengthen graduate to graduate links, in a format which is more user-friendly for all concerned. As for the school, it will mainly concentrate on the operational aspects and the running of the network.
What are the next steps in all of this?
We are using the "test and learn" approach in order to have optimum flexibility in our undertakings.
In the new term, we are going to organise an interclub gathering in Paris to gain understanding on the difficulties, expectations and wishes of individuals. We’ll put forward proposals to give fresh impetus to the Ile-de-France region, taking inspiration from best practices elsewhere, in other regional or global chapters.
We are also looking into ways to better organise the association, with the aim of streamlining operations. No more formalisation, there’ll be a master calendar linked to Audencia Alumni’s general action plan etc. Undoubtedly there’ll be changes made to status and an EGM convened.
Of course, we remain attentive to your suggestions and happy to learn from your relevant experience to get things in motion.
Please feel free to get in touch with us!
Florence Alix-Gravellier, on behalf of the Audencia Alumni team
“At first my wife and I planned to sail round the world” says Bruno Lescher (ExecMBA 11). However, as plans progressed, so did the family. By the time the project became a reality, the boat had become a camper van and Bruno and Typhaine’s four children were part of the adventure.
“After a series of coincidences, we bought a camper van on spec in Brazil and we named him Archibald - Archibald means ‘truly bold’”, he says. “We flew to San Paolo in August 2012 to meet him.” Nearly five years later, Bruno looks back on the year spent driving through Argentina, Chili, Brazil, Bolivia, Peru and Uruguay. “Each time we stopped somewhere, our children (aged between 2 and 7) were the catalyst for meeting people. Seeing the six of us pile out of Archibald made people stop and stare and it was easy for us to connect with them.”
“One of the thing our trip showed us was that it’s a small world,” says Bruno. “Once, when we were on an island Santa Catarina in Brazil, we met a local family who had spent some time in the USA. They lived in the island and it turned out that they knew friends of ours from Nantes. People who are alike find each other along the way,” he continues.
The greatest impact that the trip had on Bruno and his family was to make them closer. “Our children are now aged between 7 and 13 and the best treat you can give them is to do something which involves just the six of us. Not a week goes by without one of us mentioning our South American experience.”
Although Bruno says that they will do another journey one day, his advice to wannabe travellers is to approach it eyes wide open. On a personal level, Bruno recommends the experience but hasn’t forgotten that on a professional level, it took him a while to find his feet again when he returned to France. “You’ve got to be prepared for that, but don’t let it stop you! One day, we plan to head to South East Asia, perhaps when the children are older,” he concludes.
Read more about Bruno’s South American travels
Katie François, on behalf of the Audencia Alumni team
As graduates often put it: expatriation is a life-changing experience and one of the highlights of student life. These periods spent abroad, currently part of many of the school’s programmes, leave a lasting memory and constitute a real turning point for temporary expats in terms of how they perceive the environment.
At the core of Audencia’s Bachelor Programme, it offers students a dual experience, enabling them to combine overseas study with the business world, and it is the place where certain undergraduates gain their first work experience. “I’d just turned 18 when I left for England, to work as a PA in a language school. This experience helped me grow and mature”, explains Louise Pasquier (Bachelor 17). And it goes far beyond the professional aspect, the students are experiencing a total life experience: “I learned to live alongside others in a country with different customs, as well as master a foreign language that I could use in everyday life”, our graduate continues.
For Mathias Denis (Bachelor 17) he would say:
The overseas internship is an amazing opportunity as it allows you to mingle and blend in with your culture of choice. The fact it comes early on in the school programme enables you to achieve a proficient language level so that you can understand people from both inside and outside the business world.
Hence, expatriation is a real asset, enabling students to get a head start when looking for future internships and sandwich courses.
As part of the framework for this first experience, the students are provided with individual support, to ensure that they are well prepared prior to their departure. “The support I received from the school helped me to perfect my CV and cover letter in English, so that I could secure my internship in London”, explains Nicolas Gumy (Bachelor 18). “After my individual follow-up interview, I managed to find my work placement thanks to a graduate, contacted on the school’s platform where there is a back catalogue listing previous internships.”
Armed with all this information, the Bachelor programme is set to accentuate further the importance of this experiential learning opportunity, by extending the minimum overseas placement period. Equally, within the framework of the Grand Ecole programme, from the beginning of the new school term, it will be mandatory for the 1st internship “Comprendre” to be completed abroad. This illustrates the pride of place accorded to the international market at Audencia Business School.
Mathieu Bonnamy, on behalf of the Audencia Bachelor team
The tenth edition of the Web2day event recently took place on 13, 14 and 15 June 2018 in Nantes. As is the case every year, Audencia Business School partnered the event, pursuing its commitment to support startuppers, digital technology, plus the latest trends and technologies!
The Mediacampus at the heart of the festival
At the Web2day festival, multiple fascinating talks are happening at any one time, as there are seven simultaneous stages. As part of the new venues this year, the Mediacampus hosted speakers and attendees in Forum, its brand new auditorium, with an event programme including marketing, communication and media talks.
In the Mediacampus foyer, the attendees also had the chance to meet up with and (re)discover the start-ups initiated into the Alliance incubator (Centrale - Audencia - Ensa Nantes): Hi, Ernest, L’Effête Papillonne, and Ensemble1job, In Virtus, Huntool, D-ICE and iD City.
Over 200 talks
Among the speakers was Estelle Prusker, Mediacampus Manager & Head of Media Studies at Audencia SciencesCom, who hosted a roundtable discussion on “Artificial Intelligence and the Media”, with contributions from experts on the subject: Eric Scherer (CEO of Innovation and Future Media at French broadcaster France Télévisions); Claude de Loupy (CEO at Syllabs); Marjolaine Grondin (CEO at Jam) and Denis Teyssou (Editorial Manager at AFP Medialab). Together they reflected on the automation of information, the personalisation of the reading experience, the verification of information and the challenges raised by the onset of AI in the media.
Highly motivated students
Getting involved in the Web2day event is a unique opportunity for students to experience three intensive days dedicated to upcoming trends and innovations hot off the press, attend talks and workshops and meet up with inspiring trailblazers.
As with every year, first year Audencia SciencesCom students joined a team of festival volunteers and got to experience first-hand what goes on behind the scenes at such an event. On the programme: greeting the public and providing information and support, managing the cloakroom, taking photos and videos and lots more besides.
An alumni afterwork
The Web2day festival, is also a great opportunity for Audencia Alumni to get together. On Wednesday 13 June, for the very first time, around forty alumni from various Audencia programmes (SciencesCom, Bachelor, Grande Ecole, ExecMBA, MBA and MCI) met over cocktails on Mediacampus terraces to make the most of the end to the first day of the festival. While some were swapping impressions on the opening talks and digital utopia, others were discussing their professional paths. It was a real success and we just can’t wait to come back and do it all again next year!
While recently walking around Roland Garros, I had the pleasure of crossing paths with Amadou-Hamat SY (GE 00). Although he is no longer ISD of the French Tennis Federation, Amadou remains at the heart of the event as, with DT Consulting, the company of which he is the associate director, he manages a vital link in the Roland Garros ticketing process.
So maybe it’s in some way thanks to him that you managed to get your hands on that precious sesame pass, giving you access via the Porte d’Auteuil. Maybe you were able to attend the final of Olympique de Marseille in the Europa League, or go along to PSG, AS Monaco or AS Saint Etienne matches this season.
It took just a few minutes for Amadou to tell me about the stakes involved and the latest trends emerging in this business area that finds itself in constant flux.
The playing field is becoming increasingly complex
Clearly the market for sports is booming, with the explosion of TV rights, costly transfers, enormous stadiums and the like. There are concerns about optimisation, return on investment and maximising profitability which are at the core of all event organisers’ strategies, but now they have a powerful ally, digital technology, which opens up a plethora of possibilities when it comes to marketing.
The challenge for the technical operators in the ticket marketplace is therefore to harmonise the aggressive sophisticated trade policies of the clubs and event organisers.
In a few years, the clubs adopted yield management and then revenue management. Every effort is made to sell at the best price with a personalised offer (a single ticket or package offer, extra services such as parking, meals or prime visibility for example). However, it is also necessary to fill the stadiums and limit the “no shows”, these spectators who for one reason or another can’t get to the match after purchasing their ticket. For this reason, the tickets may be re-sold, exchanged or transferred free of charge and in a legitimate and controlled manner.
Add to this the importance of filling up certain strategic areas as a matter of priority (those in camera shot), new security constraints (secure nominative tickets), and the multiple distribution channels (host site, specialised sites, physical points of sale and so forth), and managing ticket sales channels can prove to be quite a conundrum. Of course, it all has to be 100% reliable and able to manage sudden surges, peaks in demand when against all odds the club actually qualifies for the final.
This is a far cry from the box offices located at the stadium entrance, where you once had to camp out or wait in the pouring rain just to purchase a ticket.
Florence Alix-Gravellier, on behalf of the Audencia Alumni team
Many applicants enter Audencia with their sights set on a career in the sports industry. For others, chance professional encounters help steer them along a career path which they may not have envisaged. This is the case for Patrick Iliou (GE 93), who went down the audit route, training with KPMG before a fortuitous encounter with the President of the Olympique Lyonnais, Jean-Michel Aulas, who appointed him Financial Director, then Deputy Director-General at the head of project development for the new Stadium.
Among the range of programmes provided at Audencia, one continues to stand out: the Specialised Master in Management of Sport Organisations (MS MOS). In the past 25 years, over 470 students have taken this course. So where are they now?
Julien Mordacq (MOS 02), holder of a DESS in law and MS MOS graduate, prime example of hybrid skills: he is presently the Director in charge of the Legal Department at Lille OSC (football club).
Marc Béraud (MOS 11) is a seasoned expert in the art of driving partnerships and getting supporters committed. Starting out as Project Manager for Special Operations at RMC (the 2014 Sotchi Olympic Games, 2014 World Cup), then Marketing Director at Fosburit (crowdfunding trailblazer for sports projects), Marc went on to join Nissan becoming Social Media Coordinator UEFA Champions League. He is notably in charge of driving the UEFA partnership on social media on a European scale and head of the operational management of global campaigns.
Yet, the MOS may also open up the world of business creation, as Pierre Chiffoleau (MOS 16) can testify, founder of M&C, a project management agency (new restaurant launch, brand creation, embarking on a new career etc…) dedicated to athletes and artists as well as individuals.
There is no shortage when it comes to giving varied examples of successful career paths:
Tell me more :
Anna Gerke, Management Professor
Since the beginning of June, spearheaded by Hadrien Outtier (GE 17), graduates operating in the consulting sector, as well as students with a genuine interest in these activities, can get in touch via Together to share experiences and cross paths.
The Audencia Alumni Consulting Club has set itself the following objectives:
The goal of the Club is to bring together Audencians operating in consultancy firms and also consultants hailing from different professional fields (finance, HR, FinTech M&A, AMOA, AMOE, SI, Change and many more besides).
"Calling all past, present and future consultants! Join us as we share, gain inspiration, make headway and potentially develop new projects together. Fully convinced that it’s by the sharing of knowledge, the reviewing of experience and the setting up of exchanges that we thrive, I’m inviting all those who wish to move in the world of consulting to become part of this ambitious club. We have afterworks, luncheons, conferences and round tables in store for you so take my advice: there’s not a moment to lose, come and join us and remember to spread the word!" concludes Hadrien Outtier.
#GrowTogether #StrongerTogether #SmarterTogether
Florence Alix-Gravellier, on behalf of the Audencia Alumni team
Some fellow Audencians have changed post in recent months:
Fellow Audencians have set up their own business:
Congratulations to each and every one of you on these distinguished appointments and on the creation of such wonderful new ventures!
If you too would like to tell us about your recent appointment or new start-up, please drop us a line at firstname.lastname@example.org
Emilie Tendron, on behalf of the Audencia Alumni team
Thank you for reading this 3rd issue of The Mag! We hope you enjoyed it.
We'll see you late September, for the mag #4, after a short summer break.
Until then, the news continues on Together! (Don't forget to create your account if you haven't already done so, this is where you will find all the alumni info).
If you have any questions, you can always contact us at email@example.comMore info on Together